Mav Meets… Tom Ramsay, The Maverick Group’s Creative Services Director
It’s like playing the most advanced level of advertising Tetris, while balancing on a tightrope (of client needs vs. available resources) and doing it against a large countdown clock, as deadlines loom. Why would anyone want this seemingly impossible role? We spoke to our Creative Services Director, Tom, to find out why he’s a sucker for this unique form of punishment, and also why it’s also one of the most rewarding jobs in the agency.
The Future of Mobile Augmented Reality
Almost imperceptibly, Mobile Augmented Reality (MAR) is infiltrating our daily lives. The concept has been around since 1901 when The Wizard of Oz author Frank L Baum imagined ‘Character Marker’ spectacles that could overlay data onto real life. A mere 90 years later, his idea came to fruition!
Twickenham Stadium to transform into golf course this summer
Twickenham Stadium will be the flagship venue for a new golf tour arriving in the UK this summer. Through a collaboration with US based golf company, Stadium Golf Tour, sports marketing agency Maverick Sports + Entertainment | The sponsorship experts, and the stadium, a new tour has been created that affords golfers the chance to play in some of the most iconic stadia in the world, including now, the home of England Rugby.
Green-Acting: How brands talk about sustainability needs to change
From green-washing to the other extreme, navigating how to communicate sustainability seems to be a minefield even for the savviest of marketers. So which brands are trying to get it right? Let’s explore the difficult area of environmental marketing, and cover everything from green-washing, to green-hushing and what brands really need to do, green-acting.
The Maverick Group launches PR & crisis management agency
REPUTATION by Maverick, a PR and Crisis Management company has been formed by The Maverick Group’s founder Carron Edmonds, a leading expert in the advertising and marketing world and Laura Slater, the global go to for crisis and reputation management. Together they have formed a team of senior specialists representing each field across corporate, consumer, celebrity, sports and entertainment.
Pulsify | Episode 2 Harnessing the power of data
Pulsify, the podcast brought to you by Pulse, is back with a new episode. The aim of the podcast is to generate a better understanding of the role of research and help place it at the heart of all client projects.
Turning a negative into your biggest positive
I had a bit of an epiphany recently as I lay on my physiotherapist’s bench. Frustrated by my poor injured knees, thanks to years of long distance running, I moaned to Nuno (he’s Portuguese) that I hate having “old man’s knees”. “Don’t be ridiculous”, said Nuno, “you have runner’s knees”.
Stadium Golf Tour swings into the UK, driven by Maverick Sports & Entertainment
Stadium Golf Tour provides a once in a lifetime opportunity to experience world famous stadiums like never before. Stadium Golf Tour (SGT) transforms sports venues into uniquely designed 9-hole golf courses. Whether it’s teeing off from high in the upper tiers or walking through an exhibit of the great moments in the stadium’s history, Stadium Golf Tour creates an experience like no other.
Marketing Myths: Traditions that were actually created by Marketers
A big fat sparkly diamond ring to mark your engagement? You can thank marketers for that. Unwrapping a pair of argyle socks or pungent cologne for Father’s Day? You can thank marketers for that too. The online shopping mayhem of Black Friday? Yup, you guessed it – marketers at work!
10 things I learnt when I went client-side
Yes, I have been there. Four years client-side after a long career in creative agencies really opened my eyes to a world that I thought I knew. Turns out I really didn’t know much of anything at all. Becoming a client was an eye-opener, I can tell you, and not always in the ways I’d expected.