How NFT became the new buzzword
In the fast-paced world of technology, NFTs are nothing new, having been around since 2014 so why is it only now that everyone is suddenly talking about them as the next big thing? The first NFT was minted in 2014 but it made little or no waves outside the then niche world of digital art.
Demographics vs psychographics: what’s the difference?
Demographics: they’re an essential part of any marketer’s playbook. Knowing your target audience’s ages, genders, social classes and other information enables you to build campaigns that appeal to the right people. But what about data that goes deeper, such as customers’ beliefs and attitudes?
CPC vs CPA vs CPM: A guide to advertising cost models
Do you know your CPC from your CPA? Or from your CPM for that matter? If it’s all a blur of acronyms, don’t worry – we’re here to explain. We’ll be taking you into the wonderful world of online advertising, where you can pay for a campaign using a range of different models…
TMG put ‘car buying that revolves around you’ centre stage for CarStore
Pendragon and The Maverick Group are set to launch CarStore’s first major Advertising campaign since a major re-brand at the end of 2021. The extensive integrated campaign for the one of the UK’s leading automotive retailers will run across TV, VOD, OOH, press, radio, online and digital, with all channels encouraging consumers to “buy your way”.
Simon Derungs joins TMG; set to unlock further Maverick potential
The Maverick Group has appointed Simon Derungs as Client Services Director. A respected ad world veteran, Simon has built a reputation as a highly skilled strategic and creative leader, transforming the fortunes of major brands and marketing organisations across diverse sectors.
The Drum – Top Digital Agencies 2022
There’s no doubt that digital has gone to the top of the to-do list for many companies and brands, spurred on by the pandemic and the move to virtual working, virtual shopping and even virtual socialising.
Running the perfect project | The 5 phases of Project Management
To run the perfect project, you’ve got to work closely with your agency’s Project Manager. If you want to know why Project Managers (PMs) are important, try running a project without one. Project Managers are multi-tasking magicians, keeping multiple plates spinning AND reporting back on each one.
Pendragon inks powerful sponsorship deal with Power Maxed Racing
Pendragon, one of the UK’s leading automotive retailers, has agreed a naming sponsorship deal with Power Maxed Racing (PMR), one of the foremost racing teams in the British Touring Car Championship (BTCC).
It’s time for UK teams, stadiums and rights holders to future-proof their businesses
Every team, stadium and venue owner will tell you the fan comes first – but is that the reality? In today’s technological age, are they doing enough to keep fans happy and returning week after week? Historically, UK sports have enjoyed fierce loyalty from their fan bases, but times are changing. As new generations become sports fans, it’s time for rights holders to step up and raise their game.
Dynamic Marketing: how to use content and data to deliver results
1.7 seconds. That’s how long Facebook estimates a brand has to interact with a customer. Attention spans are in free-fall as consumers are bombarded by ads across the digital landscape. With precious little opportunity to make an impact….