The future of car buying is probably not what you think
Most people reading this will be experienced online shoppers. Many of us may be real enthusiasts who love the experience as much as the convenience. But if you asked any of us to spend £15k, £20k or even more to buy something we’re going to have to live with, every day, for the next four or five years – how many of us would be happy just going ‘click, click, buy’?
Nick Addecott joins TMG; tees-up growth of the S+E offering
The Maverick Group have appointed sports industry veteran, Nick Addecott, to lead their Sports & Entertainment division. Nick joins the Group, bringing with him a wealth of experience with over 20 years’ in the industry, from setting up his own player agency Sanctuary Marketing, leading WSM Communications, with stints brand side at Wilson Sporting Goods, BetVictor and Sportingbet, before most recently leading sales and partnerships for SaaS fintech, Tappit.
Customer tracking technology | Understanding customers in a post-cookie world
Customer tracking is a way of understanding customers’ profiles, shopping habits, likes, dislikes and much, much more. It’s incredibly useful information: once you have it, you can give customers exactly what they want. Up until recently, third party cookies were a tasty source of data, but they’ll soon be off the menu. The good news is there are plenty of other ways of getting to know your customers.
Beautifully Functional
What I love about Britain, as a seafaring island nation, is its ability to look well beyond its shores and assimilate and absorb people of different cultures and the influences that they bring. At the same time, I love the British inventiveness and self-reliance built from its own inward country attitudes, culture, history and traditions. It is a healthy mix of these “inside” and “outside” influences that make Britain and British design so interesting.
Mav Meets…. The Maverick Group Chairman, Carron Edmonds
Carron Edmonds has steered The Maverick Group through recessions, growth and Covid, together with CEO, Owen Rees. No surprise she’s a finalist for Campaign’s 2021 Female Frontiers Awards (we nominated her in secret!). We caught up with the Group’s Co-Founder to get her take on 20 years of the Maverick Group and what the future holds…
Social media trends for 2022
Given that so much of 2021 in real life frankly sucked, let’s take a trip to social media land. Over the last 12 months, the landscape has evolved, bringing new functionalities, an even greater focus on video and the rise of social listening. It was all interesting stuff and 2022 is shaping up to be just as fascinating. Join us as we say goodbye to ’21… and peer into the future.
The Maverick Group partners with Pendragon to help drive marketing efforts
Pendragon, one of the world’s leading automotive retailers, has appointed independent agency, The Maverick Group, as its full-service integrated agency of record. The appointment sees the Group work on some of the company’s powerhouse motoring brands, including Evans Halshaw, Stratstone and CarStore.
Mav Meets… Our Head of Strategy, Jamie Chadwick.
Whether it’s cracking communications strategy, or tackling a huge transformation programme, here at The Maverick Group when we need stand-out strategy, we turn to one man (well, and his team of virtuosos): Jamie Chadwick….
Smarketing: how to get your Sales and Marketing aligned
When Sales and Marketing work together, something magical happens. We’re going to explain why this partnership’s so powerful and how you can build your own. Introducing Smarketing: the ultimate power couple.
Shut up and listen. Be a quiet one.
The advertising industry may idolise extroverts, but when we stop talking and start listening we can make real progress. It’s the quiet ones you need to watch. That’s what ‘they’ say. And when it comes to the creative professions, I tend to agree. In a good way. This industry is traditionally perceived to be the domain of extroverted ideas people, but within it there is the skill and talent of the quiet individual.