A guide to corporate video production: how to make the perfect corporate film
Your organisation wants a corporate video and has given you a budget! You want it to have wow factor – but you’re not sure how to achieve it. We’re going to give you all the lowdown so you can create a film that knocks viewers’ socks off. Whether you’re a seasoned marketing manager or a corporate video virgin, our handy tips will give you the inside track on everything you need to know about corporate video production.
The Tokyo Olympics: A sporting success, but what about the sponsorship?
Empty stadiums… locals protesting… the weirdness of masked athletes and socially distanced medal ceremonies… But still, the Tokyo Olympics managed to be a phenomenal success, from a sporting point of view.
The importance of strategic planning for brands
‘If you want to get ahead, get a hat,’ they said. Close, but no cigar. What you actually need is a strategy (although a jauntily worn beret will set you apart any day). Sound strategies let you articulate goals and how you plan to reach them, inspire support, stay competitive and turbo-charge performance. In short, strategic planning is critical – and when executed well, can blow the competition away.
Seven translation trends that are driving growth in the industry
Like all industries, Translation has been through the pandemic wringer and come out looking rather different to when it went in. However, this doesn’t mean it’s suffered – if anything, it’s flourished and progressed. In many cases, Covid has simply accelerated translation trends that were present before coronavirus hit….
The Maverick Group appoints Chris Tedman as MD, Carron Edmonds as Chairperson
The Maverick Group, a leading independent agency group, has announced the appointment of Chris Tedman, previously Chief Operating Officer, as the new Managing Director of the business. The move sees current Managing Director and co-founder, Carron Edmonds, move into a newly created Chairperson role, tasked with overseeing the overall growth of the Group.
Should sustainable partnerships be part of your sponsorship portfolio?
Something’s changed in the world of sponsorship: sustainability has gone from being an afterthought to the main event. Consumers are demanding that brands do good and make a difference through meaningful, tangible action – and those that ignore the public do so at their peril.
Mav Meets… Team CRASH – here to shatter the norm
A Crash isn’t just the collective noun for a group of rhinoceros. It’s also the name of our new Equality, Diversity & Inclusivity (EDI) team, committed to making our business, and the wider world, a better, fairer, more enlightened place. Although EDI is an organic part of our culture and how we constantly challenge and evolve, there’s room – and an obligation – to go further and disrupt stereotypes; to shatter the norm.
The Cookie is dead. Long live… what exactly?
Much has been written about the recent and upcoming privacy changes, not all of it very clear. We’re going to break them down simply, talk about what they might mean for you, and what you should be doing about them now.
Jolt Sessions
The Maverick Group boosts its creative line-up with Neame Ingram
Neame started his career at CDP, where he learnt all about the big idea and brand thinking. He then joined Mustoes, Publicis Chemistry where he helped launch EE and most recently PSONA Twelve working on the Cineworld campaign. Other household brands he has worked on include Emirates, Co-op Insurance, NatWest and Amex.