What’s the role of branding in your business’s success?

By Peri Lyon, 9 June 2022
9 mins read

Your brand: it’s your company’s identity; it’s who you are. It’s the thing that marks you out from the crowd and helps people spot your products. It’s a platform to tell your story and set out your stance on matters such as ESG. Plus, it builds customer (and employee) trust and loyalty. And crucially, it builds sales.

Pendragon’s CarStore launch of new experience centre concept designed by The Maverick Group

By James Scrivener, 8 June 2022
2 mins read

Following The Maverick Group’s appointment by Pendragon, the automotive company have reimagined the dealership experience for their CarStore brand. The new ‘Experience Centre’, designed by the Group’s Mavis branding business, opened its doors in April and offers “first-class in-person experiences for any customer”.

TMG put ‘car buying that revolves around you’ centre stage for CarStore

By James Scrivener, 12 May 2022
2 mins read

Pendragon and The Maverick Group are set to launch CarStore’s first major Advertising campaign since a major re-brand at the end of 2021. The extensive integrated campaign for the one of the UK’s leading automotive retailers will run across TV, VOD, OOH, press, radio, online and digital, with all channels encouraging consumers to “buy your way”.

Beautifully Functional

By Andy Myring, 24 February 2022
15 mins read

What I love about Britain, as a seafaring island nation, is its ability to look well beyond its shores and assimilate and absorb people of different cultures and the influences that they bring. At the same time, I love the British inventiveness and self-reliance built from its own inward country attitudes, culture, history and traditions. It is a healthy mix of these “inside” and “outside” influences that make Britain and British design so interesting.

The big Maverick marketing glossary

By Peri Lyon, 22 October 2021
20 mins read

If there’s one thing marketers love, it’s coining a shiny new term. New concepts, words and phrases seem to emerge within the marketing industry in a non-stop stream. But fear not. Our big Maverick marketing glossary is here to keep you up to date.

New British Brands: 20 breakthrough names and why they’re so exciting

By Andy Myring, 27 September 2021
16 mins read

The very best of brands (and indeed the most valuable) are those that not only stand out from the crowd, but those that make a real difference to people’s lives and have real “meaning”.

Do I need a content marketing strategy?

By Tom Lenham, 3 September 2021
12 mins read

I’m sitting in a restaurant, enjoying the post-lockdown freedom of a meal indoors with my old friends Tim and Anna. My wife Katie laughs in the raucous way I love, as Tim regales us with a story about the time he and Griff Rhys-Jones found themselves in a heavy-metal club in Aberdeen thanks to some poor directions from a local who mis-heard the word ‘funk’ and thought he’d said ‘punk’…

A guide to corporate video production: how to make the perfect corporate film

By Silvia Santamaria, 17 August 2021
9 mins read

Your organisation wants a corporate video and has given you a budget! You want it to have wow factor – but you’re not sure how to achieve it. We’re going to give you all the lowdown so you can create a film that knocks viewers’ socks off. Whether you’re a seasoned marketing manager or a corporate video virgin, our handy tips will give you the inside track on everything you need to know about corporate video production.