Beautifully Functional
What I love about Britain, as a seafaring island nation, is its ability to look well beyond its shores and assimilate and absorb people of different cultures and the influences that they bring. At the same time, I love the British inventiveness and self-reliance built from its own inward country attitudes, culture, history and traditions. It is a healthy mix of these “inside” and “outside” influences that make Britain and British design so interesting.
The big Maverick marketing glossary
If there’s one thing marketers love, it’s coining a shiny new term. New concepts, words and phrases seem to emerge within the marketing industry in a non-stop stream. But fear not. Our big Maverick marketing glossary is here to keep you up to date.
New British Brands: 20 breakthrough names and why they’re so exciting
The very best of brands (and indeed the most valuable) are those that not only stand out from the crowd, but those that make a real difference to people’s lives and have real “meaning”.
Do I need a content marketing strategy?
I’m sitting in a restaurant, enjoying the post-lockdown freedom of a meal indoors with my old friends Tim and Anna. My wife Katie laughs in the raucous way I love, as Tim regales us with a story about the time he and Griff Rhys-Jones found themselves in a heavy-metal club in Aberdeen thanks to some poor directions from a local who mis-heard the word ‘funk’ and thought he’d said ‘punk’…
A guide to corporate video production: how to make the perfect corporate film
Your organisation wants a corporate video and has given you a budget! You want it to have wow factor – but you’re not sure how to achieve it. We’re going to give you all the lowdown so you can create a film that knocks viewers’ socks off. Whether you’re a seasoned marketing manager or a corporate video virgin, our handy tips will give you the inside track on everything you need to know about corporate video production.
Brand refresh versus rebrand. What does your business need?
Your brand makes you stand out in the market and gives you an identity. It’s what customers look for and recognise, and represents your organisation’s values and personality. Given how hard your brand works, it deserves a little TLC. Even the biggest companies continually tweak their logos, slogans and brand positioning. The question is, how far do you want to go?
The best British heritage brands and what makes these brands so iconic?
Heritage is something you can’t buy – but you can certainly build it. For a brand to have heritage, it obviously needs to pass the tests of time, and we believe it goes deeper than that. Heritage brands stay true to their roots with their products, services, and philosophies, and…