If there’s one thing marketers love, it’s coining a shiny new term. New concepts, words and phrases seem to emerge within the marketing industry in a non-stop stream. But fear not. Our big Maverick marketing glossary is here to keep you up to date.
I’m sitting in a restaurant, enjoying the post-lockdown freedom of a meal indoors with my old friends Tim and Anna. My wife Katie laughs in the raucous way I love, as Tim regales us with a story about the time he and Griff Rhys-Jones found themselves in a heavy-metal club in Aberdeen thanks to some poor directions from a local who mis-heard the word ‘funk’ and thought he’d said ‘punk’…
Sometimes, it’s hard to pin down exactly what gives an organisation its vibe. This makes ‘company culture’ feel like a slightly nebulous concept, with a magical blend of factors all coming together to create a unique workplace environment.
For us at The Maverick Group, some of the projects close to our heart are those that give back to communities; the ones that aren’t always explicitly commercial in nature but really, at their core, care about people and about having a positive impact.
How can I truly engage my workforce?
That’s the million-dollar question on every business leader’s mind. Over the years, employee engagement surveys have repeatedly shown that engaged employees are more productive, more committed to their roles, and more likely to stay with a company long term.