Your brand makes you stand out in the market and gives you an identity. It’s what customers look for and recognise, and represents your organisation’s values and personality. Given how hard your brand works, it deserves a little TLC. Even the biggest companies continually tweak their logos, slogans and brand positioning. The question is, how far do you want to go?
Ever wondered where creatives get their ideas from? We did, so we went straight to the source. Our ECD, Jamie Bell, has more won awards than you can shake a stick at – and has even more books on advertising in his personal library than he does gongs on his shelves.