Your brand: it’s your company’s identity; it’s who you are. It’s the thing that marks you out from the crowd and helps people spot your products. It’s a platform to tell your story and set out your stance on matters such as ESG. Plus, it builds customer (and employee) trust and loyalty. And crucially, it builds sales.
Following The Maverick Group’s appointment by Pendragon, the automotive company have reimagined the dealership experience for their CarStore brand. The new ‘Experience Centre’, designed by the Group’s Mavis branding business, opened its doors in April and offers “first-class in-person experiences for any customer”.
Pendragon and The Maverick Group are set to launch CarStore’s first major Advertising campaign since a major re-brand at the end of 2021. The extensive integrated campaign for the one of the UK’s leading automotive retailers will run across TV, VOD, OOH, press, radio, online and digital, with all channels encouraging consumers to “buy your way”.
What I love about Britain, as a seafaring island nation, is its ability to look well beyond its shores and assimilate and absorb people of different cultures and the influences that they bring. At the same time, I love the British inventiveness and self-reliance built from its own inward country attitudes, culture, history and traditions. It is a healthy mix of these “inside” and “outside” influences that make Britain and British design so interesting.
The advertising industry may idolise extroverts, but when we stop talking and start listening we can make real progress. It’s the quiet ones you need to watch. That’s what ‘they’ say. And when it comes to the creative professions, I tend to agree. In a good way. This industry is traditionally perceived to be the domain of extroverted ideas people, but within it there is the skill and talent of the quiet individual.
If there’s one thing marketers love, it’s coining a shiny new term. New concepts, words and phrases seem to emerge within the marketing industry in a non-stop stream. But fear not. Our big Maverick marketing glossary is here to keep you up to date.
The very best of brands (and indeed the most valuable) are those that not only stand out from the crowd, but those that make a real difference to people’s lives and have real “meaning”.
Neame started his career at CDP, where he learnt all about the big idea and brand thinking. He then joined Mustoes, Publicis Chemistry where he helped launch EE and most recently PSONA Twelve working on the Cineworld campaign. Other household brands he has worked on include Emirates, Co-op Insurance, NatWest and Amex.