The very best of brands (and indeed the most valuable) are those that not only stand out from the crowd, but those that make a real difference to people’s lives and have real “meaning”.
Neame started his career at CDP, where he learnt all about the big idea and brand thinking. He then joined Mustoes, Publicis Chemistry where he helped launch EE and most recently PSONA Twelve working on the Cineworld campaign. Other household brands he has worked on include Emirates, Co-op Insurance, NatWest and Amex.
Who puts the maverick thinking into the Maverick Group? Who banishes mediocrity by coaxing extra creative brilliance from achingly talented teams? Meet Jamie Bell, one of the beacons of originality who lights up the soul of our business. In the first of a series of interviews with the Maverick crew, we’ve posed our ECD a few searching questions.
Your brand makes you stand out in the market and gives you an identity. It’s what customers look for and recognise, and represents your organisation’s values and personality. Given how hard your brand works, it deserves a little TLC. Even the biggest companies continually tweak their logos, slogans and brand positioning. The question is, how far do you want to go?
Ever wondered where creatives get their ideas from? We did, so we went straight to the source. Our ECD, Jamie Bell, has more won awards than you can shake a stick at – and has even more books on advertising in his personal library than he does gongs on his shelves.