Mav Meets… Tom Ramsay, The Maverick Group’s Creative Services Director

It’s like playing the most advanced level of advertising Tetris, while balancing on a tightrope (of client needs vs. available resources) and doing it against a large countdown clock, as deadlines loom. Why would anyone want this seemingly impossible role? We spoke to our Creative Services Director, Tom, to find out why he’s a sucker for this unique form of punishment, and also why it’s also one of the most rewarding jobs in the agency.

Bringing the pub back from the brink

Recent estimates suggest that the UK’s food and beverage industry lost at least £25.66 billion due to the COVID-19 pandemic. Local pubs suffered most, with almost 2,500 forced to close their doors forever in 2020. Prior to that, some 914 pubs disappeared in 2018 and a further 473 in 2019. The industry’s periodical, “The Caterer” magazine suggests that 400 more closed in 2021 at a staggering rate of 37 per month.

What’s the role of branding in your business’s success?

Marketing strategy - what role branding plays

Your brand: it’s your company’s identity; it’s who you are. It’s the thing that marks you out from the crowd and helps people spot your products. It’s a platform to tell your story and set out your stance on matters such as ESG. Plus, it builds customer (and employee) trust and loyalty. And crucially, it builds sales.

TMG put ‘car buying that revolves around you’ centre stage for CarStore

Pendragon and The Maverick Group are set to launch CarStore’s first major Advertising campaign since a major re-brand at the end of 2021. The extensive integrated campaign for the one of the UK’s leading automotive retailers will run across TV, VOD, OOH, press, radio, online and digital, with all channels encouraging consumers to “buy your way”.

Beautifully Functional

What I love about Britain, as a seafaring island nation, is its ability to look well beyond its shores and assimilate and absorb people of different cultures and the influences that they bring. At the same time, I love the British inventiveness and self-reliance built from its own inward country attitudes, culture, history and traditions. It is a healthy mix of these “inside” and “outside” influences that make Britain and British design so interesting.

Shut up and listen. Be a quiet one.

The advertising industry may idolise extroverts, but when we stop talking and start listening we can make real progress. It’s the quiet ones you need to watch. That’s what ‘they’ say. And when it comes to the creative professions, I tend to agree. In a good way. This industry is traditionally perceived to be the domain of extroverted ideas people, but within it there is the skill and talent of the quiet individual.

The big Maverick marketing glossary

Marketing Glossary A to Z

If there’s one thing marketers love, it’s coining a shiny new term. New concepts, words and phrases seem to emerge within the marketing industry in a non-stop stream. But fear not. Our big Maverick marketing glossary is here to keep you up to date.

The Maverick Group boosts its creative line-up with Neame Ingram

Neame started his career at CDP, where he learnt all about the big idea and brand thinking. He then joined Mustoes, Publicis Chemistry where he helped launch EE and most recently PSONA Twelve working on the Cineworld campaign. Other household brands he has worked on include Emirates, Co-op Insurance, NatWest and Amex.