Mav Meets… An interview with Jamie Bell, Executive Creative Director
Who puts the maverick thinking into the Maverick Group? Who banishes mediocrity by coaxing extra creative brilliance from achingly talented teams? Meet Jamie Bell, one of the beacons of originality who lights up the soul of our business. In the first of a series of interviews with the Maverick crew, we’ve posed our ECD a few searching questions.
Brand refresh versus rebrand. What does your business need?
Your brand makes you stand out in the market and gives you an identity. It’s what customers look for and recognise, and represents your organisation’s values and personality. Given how hard your brand works, it deserves a little TLC. Even the biggest companies continually tweak their logos, slogans and brand positioning. The question is, how far do you want to go?
The best books on creativity – creative books for your bookshelf
Ever wondered where creatives get their ideas from? We did, so we went straight to the source. Our ECD, Jamie Bell, has more won awards than you can shake a stick at – and has even more books on advertising in his personal library than he does gongs on his shelves.