How NFT became the new buzzword

By Surraya Sumner, 27 May 2022
6 mins read

In the fast-paced world of technology, NFTs are nothing new, having been around since 2014 so why is it only now that everyone is suddenly talking about them as the next big thing?  The first NFT was minted in 2014 but it made little or no waves outside the then niche world of digital art.

CPC vs CPA vs CPM: A guide to advertising cost models

By Peri Lyon, 16 May 2022
10 mins read

Do you know your CPC from your CPA? Or from your CPM for that matter? If it’s all a blur of acronyms, don’t worry – we’re here to explain. We’ll be taking you into the wonderful world of online advertising, where you can pay for a campaign using a range of different models…

The Drum – Top Digital Agencies 2022

By James Scrivener, 6 May 2022
2 mins read

There’s no doubt that digital has gone to the top of the to-do list for many companies and brands, spurred on by the pandemic and the move to virtual working, virtual shopping and even virtual socialising.

Dynamic Marketing: how to use content and data to deliver results

By Tom Lenham, 30 March 2022
10 mins read

1.7 seconds. That’s how long Facebook estimates a brand has to interact with a customer. Attention spans are in free-fall as consumers are bombarded by ads across the digital landscape. With precious little opportunity to make an impact….

Customer tracking technology | Understanding customers in a post-cookie world

By Peri Lyon & Paul Slee, 25 February 2022
12 mins read

Customer tracking is a way of understanding customers’ profiles, shopping habits, likes, dislikes and much, much more. It’s incredibly useful information: once you have it, you can give customers exactly what they want. Up until recently, third party cookies were a tasty source of data, but they’ll soon be off the menu. The good news is there are plenty of other ways of getting to know your customers.

The big Maverick marketing glossary

By Peri Lyon, 22 October 2021
20 mins read

If there’s one thing marketers love, it’s coining a shiny new term. New concepts, words and phrases seem to emerge within the marketing industry in a non-stop stream. But fear not. Our big Maverick marketing glossary is here to keep you up to date.

Account Based Marketing | How to kick off an ABM campaign

By James Scrivener, 8 September 2021
10 mins read

What if we said forget your lovely big pile of sales leads – just concentrate on a handful? Sound counter-intuitive? Downright terrifying? Welcome to Account Based Marketing (ABM). Like so many things, it’s not at all scary once you understand how it works. In fact, ABM could be your best friend – for one thing it’s credited with turbo-boosting ROI for B2B marketing.

Do I need a content marketing strategy?

By Tom Lenham, 3 September 2021
12 mins read

I’m sitting in a restaurant, enjoying the post-lockdown freedom of a meal indoors with my old friends Tim and Anna. My wife Katie laughs in the raucous way I love, as Tim regales us with a story about the time he and Griff Rhys-Jones found themselves in a heavy-metal club in Aberdeen thanks to some poor directions from a local who mis-heard the word ‘funk’ and thought he’d said ‘punk’…