Account Based Marketing | How to kick off an ABM campaign
What if we said forget your lovely big pile of sales leads – just concentrate on a handful? Sound counter-intuitive? Downright terrifying? Welcome to Account Based Marketing (ABM). Like so many things, it’s not at all scary once you understand how it works. In fact, ABM could be your best friend – for one thing it’s credited with turbo-boosting ROI for B2B marketing.
Do I need a content marketing strategy?
I’m sitting in a restaurant, enjoying the post-lockdown freedom of a meal indoors with my old friends Tim and Anna. My wife Katie laughs in the raucous way I love, as Tim regales us with a story about the time he and Griff Rhys-Jones found themselves in a heavy-metal club in Aberdeen thanks to some poor directions from a local who mis-heard the word ‘funk’ and thought he’d said ‘punk’…
The Cookie is dead. Long live… what exactly?
Much has been written about the recent and upcoming privacy changes, not all of it very clear. We’re going to break them down simply, talk about what they might mean for you, and what you should be doing about them now.
Digital Marketing solutions to improve your business growth
Standing out online can be tough, but the ability to do it well can make a huge difference to your brand. Whether it’s Content Marketing or CRM, social media or SEO, your digital marketing is a powerful tool – but how can you harness it to the best of your ability?