Creating an ad: what’s the TV commercial production process?

By John Manning & Peri Lyons, 24 May 2021
8 mins read

Of all the weapons in a Marketing Manager’s arsenal, TV commercials are among the most show-stopping and powerful. While new-fangled formats might take pride of place on the marketing agenda nowadays, there is still a strong argument to be had for that sometimes spine-tingling, definitely attention-grabbing TV ad.