What’s the best channels for your content?
So, you’ve decided to launch your content marketing campaign. You’ve got an idea of what you want to say, (and, obviously, what you want to sell). You’ve bought into the concept that this isn’t an instant win, but a longer-term approach based on building a relationship of trust with your audience. This is usually the point when the questions start to creep in…. ‘Should I focus on articles on the website? Or fun posts and quizzes on social media. Or how about an e-book with an ad campaign?
Inbound marketing: how to attract, engage and delight customers
How many ads do you see every day, peddling products that don’t interest you? There’s a good chance it’s so many that you don’t even notice them anymore. In the face of constant bombardment by advertisers, consumers have become immune to traditional, or ‘outbound’ marketing and that means diminishing returns for brands.
Topping the independent agency tables – TMG picks up 2 accolades
We’ve always been proud of our independence as an agency. At The Maverick Group we don’t feel like we need to be part of a larger agency network, or just an entry in a long list of companies owned by one of the big advertising conglomerates. Instead, we have always valued our independence…
TMG put ‘car buying that revolves around you’ centre stage for CarStore
Pendragon and The Maverick Group are set to launch CarStore’s first major Advertising campaign since a major re-brand at the end of 2021. The extensive integrated campaign for the one of the UK’s leading automotive retailers will run across TV, VOD, OOH, press, radio, online and digital, with all channels encouraging consumers to “buy your way”.
Running the perfect project | The 5 phases of Project Management
To run the perfect project, you’ve got to work closely with your agency’s Project Manager. If you want to know why Project Managers (PMs) are important, try running a project without one. Project Managers are multi-tasking magicians, keeping multiple plates spinning AND reporting back on each one.
Dynamic Marketing: how to use content and data to deliver results
1.7 seconds. That’s how long Facebook estimates a brand has to interact with a customer. Attention spans are in free-fall as consumers are bombarded by ads across the digital landscape. With precious little opportunity to make an impact….
Social media trends for 2022
Given that so much of 2021 in real life frankly sucked, let’s take a trip to social media land. Over the last 12 months, the landscape has evolved, bringing new functionalities, an even greater focus on video and the rise of social listening. It was all interesting stuff and 2022 is shaping up to be just as fascinating. Join us as we say goodbye to ’21… and peer into the future.
Smarketing: how to get your Sales and Marketing aligned
When Sales and Marketing work together, something magical happens. We’re going to explain why this partnership’s so powerful and how you can build your own. Introducing Smarketing: the ultimate power couple.
The big Maverick marketing glossary
If there’s one thing marketers love, it’s coining a shiny new term. New concepts, words and phrases seem to emerge within the marketing industry in a non-stop stream. But fear not. Our big Maverick marketing glossary is here to keep you up to date.
Do I need a content marketing strategy?
I’m sitting in a restaurant, enjoying the post-lockdown freedom of a meal indoors with my old friends Tim and Anna. My wife Katie laughs in the raucous way I love, as Tim regales us with a story about the time he and Griff Rhys-Jones found themselves in a heavy-metal club in Aberdeen thanks to some poor directions from a local who mis-heard the word ‘funk’ and thought he’d said ‘punk’…