So, you’ve decided to launch your content marketing campaign. You’ve got an idea of what you want to say, (and, obviously, what you want to sell). You’ve bought into the concept that this isn’t an instant win, but a longer-term approach based on building a relationship of trust with your audience. This is usually the point when the questions start to creep in…. ‘Should I focus on articles on the website? Or fun posts and quizzes on social media. Or how about an e-book with an ad campaign?
How many ads do you see every day, peddling products that don’t interest you? There’s a good chance it’s so many that you don’t even notice them anymore. In the face of constant bombardment by advertisers, consumers have become immune to traditional, or ‘outbound’ marketing and that means diminishing returns for brands.
We’ve always been proud of our independence as an agency. At The Maverick Group we don’t feel like we need to be part of a larger agency network, or just an entry in a long list of companies owned by one of the big advertising conglomerates. Instead, we have always valued our independence…
Pendragon and The Maverick Group are set to launch CarStore’s first major Advertising campaign since a major re-brand at the end of 2021. The extensive integrated campaign for the one of the UK’s leading automotive retailers will run across TV, VOD, OOH, press, radio, online and digital, with all channels encouraging consumers to “buy your way”.
To run the perfect project, you’ve got to work closely with your agency’s Project Manager. If you want to know why Project Managers (PMs) are important, try running a project without one. Project Managers are multi-tasking magicians, keeping multiple plates spinning AND reporting back on each one.
1.7 seconds. That’s how long Facebook estimates a brand has to interact with a customer. Attention spans are in free-fall as consumers are bombarded by ads across the digital landscape. With precious little opportunity to make an impact….
Given that so much of 2021 in real life frankly sucked, let’s take a trip to social media land. Over the last 12 months, the landscape has evolved, bringing new functionalities, an even greater focus on video and the rise of social listening. It was all interesting stuff and 2022 is shaping up to be just as fascinating. Join us as we say goodbye to ’21… and peer into the future.
When Sales and Marketing work together, something magical happens. We’re going to explain why this partnership’s so powerful and how you can build your own. Introducing Smarketing: the ultimate power couple.
If there’s one thing marketers love, it’s coining a shiny new term. New concepts, words and phrases seem to emerge within the marketing industry in a non-stop stream. But fear not. Our big Maverick marketing glossary is here to keep you up to date.