Why should someone join your organisation? What’s in it for them? What benefits can it offer? Why is it special? And is it a good place to work? The answers to these questions are what set your organisation apart and make it distinctive. Boil them down into an Employee Value Proposition (EVP), and you get a powerful secret weapon in the never-ending battle for top talent.
Do people want to work for your organisation? If so, why? Do job seekers view it favourably? What attracts them? Why do they apply? The answers to these questions are nothing less than critical to your future success: if you want to thrive as a business, you need the best people – and that’s where an employer brand comes in.
If there’s one thing marketers love, it’s coining a shiny new term. New concepts, words and phrases seem to emerge within the marketing industry in a non-stop stream. But fear not. Our big Maverick marketing glossary is here to keep you up to date.
Sometimes, it’s hard to pin down exactly what gives an organisation its vibe. This makes ‘company culture’ feel like a slightly nebulous concept, with a magical blend of factors all coming together to create a unique workplace environment.