If there’s one thing marketers love, it’s coining a shiny new term. New concepts, words and phrases seem to emerge within the marketing industry in a non-stop stream. But fear not. Our big Maverick marketing glossary is here to keep you up to date.
Sometimes, it’s hard to pin down exactly what gives an organisation its vibe. This makes ‘company culture’ feel like a slightly nebulous concept, with a magical blend of factors all coming together to create a unique workplace environment.