REPUTATION by Maverick, a PR and Crisis Management company has been formed by The Maverick Group’s founder Carron Edmonds, a leading expert in the advertising and marketing world and Laura Slater, the global go to for crisis and reputation management. Together they have formed a team of senior specialists representing each field across corporate, consumer, celebrity, sports and entertainment.

Following The Maverick Group’s appointment by Pendragon as their agency of note, the Group have launched CarStore’s first purpose-led partnership. The used car retailer is teaming up with Battersea Dogs & Cats Home and aims to become the nation’s most dog-friendly car brand. This partnership comes hot on the heels of CarStore’s title sponsorship of Power Maxed Racing in the BTCC.

The Maverick Group has appointed Simon Derungs as Client Services Director. A respected ad world veteran, Simon has built a reputation as a highly skilled strategic and creative leader, transforming the fortunes of major brands and marketing organisations across diverse sectors. 

There’s no doubt that digital has gone to the top of the to-do list for many companies and brands, spurred on by the pandemic and the move to virtual working, virtual shopping and even virtual socialising.

Pendragon, one of the UK’s leading automotive retailers, has agreed a naming sponsorship deal with Power Maxed Racing (PMR), one of the foremost racing teams in the British Touring Car Championship (BTCC).

The Maverick Group have appointed sports industry veteran, Nick Addecott, to lead their Sports & Entertainment division. Nick joins the Group, bringing with him a wealth of experience with over 20 years’ in the industry, from setting up his own player agency Sanctuary Marketing, leading WSM Communications, with stints brand side at Wilson Sporting Goods, BetVictor and Sportingbet, before most recently leading sales and partnerships for SaaS fintech, Tappit.

Pendragon, one of the world’s leading automotive retailers, has appointed independent agency, The Maverick Group, as its full-service integrated agency of record. The appointment sees the Group work on some of the company’s powerhouse motoring brands, including Evans Halshaw, Stratstone and CarStore.

Dan Plotkin joined Maverick this September as Creative Director to work alongside Neame Ingram. The pair first teamed-up at Table 19 where they hit it off instantly.

The Co-Founders of The Maverick Group, Carron Edmonds and Owen Rees have been named as two of The LDC Top 50 Most Ambitious Business Leaders for 2021. The programme, which is supported by The Times and now in its fourth year, celebrates the inspiring leaders behind some of the UK’s most successful and fast-growing medium-sized firms….