Something’s changed in the world of sponsorship: sustainability has gone from being an afterthought to the main event. Consumers are demanding that brands do good and make a difference through meaningful, tangible action – and those that ignore the public do so at their peril.
Your brand makes you stand out in the market and gives you an identity. It’s what customers look for and recognise, and represents your organisation’s values and personality. Given how hard your brand works, it deserves a little TLC. Even the biggest companies continually tweak their logos, slogans and brand positioning. The question is, how far do you want to go?