Mav Meets… Our Head of Strategy, Jamie Chadwick.

By Peri Lyon, 12 January 2022
5 mins read

Whether it’s cracking communications strategy, or tackling a huge transformation programme, here at The Maverick Group when we need stand-out strategy, we turn to one man (well, and his team of virtuosos): Jamie Chadwick….

The big Maverick marketing glossary

By Peri Lyon, 22 October 2021
20 mins read

If there’s one thing marketers love, it’s coining a shiny new term. New concepts, words and phrases seem to emerge within the marketing industry in a non-stop stream. But fear not. Our big Maverick marketing glossary is here to keep you up to date.

The importance of strategic planning for brands

By Peri Lyon, 11 August 2021
8 mins read

‘If you want to get ahead, get a hat,’ they said. Close, but no cigar. What you actually need is a strategy (although a jauntily worn beret will set you apart any day). Sound strategies let you articulate goals and how you plan to reach them, inspire support, stay competitive and turbo-charge performance. In short, strategic planning is critical – and when executed well, can blow the competition away.

Should sustainable partnerships be part of your sponsorship portfolio?

By Lucy Cadel, 29 June 2021
10 mins read

Something’s changed in the world of sponsorship: sustainability has gone from being an afterthought to the main event. Consumers are demanding that brands do good and make a difference through meaningful, tangible action – and those that ignore the public do so at their peril.

Behaviours Eat Values for Breakfast

By Jamie Chadwick, 7 June 2021
5 mins read

The most successful organizations focus on really simple core behaviours that everyone from top to bottom learns and applies to everything they do. These core behaviours create a strong, shared culture that ensure customers get a consistent experience.

Brand refresh versus rebrand. What does your business need?

By James Scrivener, 19 April 2021
11 mins read

Your brand makes you stand out in the market and gives you an identity. It’s what customers look for and recognise, and represents your organisation’s values and personality. Given how hard your brand works, it deserves a little TLC. Even the biggest companies continually tweak their logos, slogans and brand positioning. The question is, how far do you want to go?