TMG put ‘car buying that revolves around you’ centre stage for CarStore
Pendragon and The Maverick Group are set to launch CarStore’s first major Advertising campaign since a major re-brand at the end of 2021. The extensive integrated campaign for the one of the UK’s leading automotive retailers will run across TV, VOD, OOH, press, radio, online and digital, with all channels encouraging consumers to “buy your way”.
Dynamic Marketing: how to use content and data to deliver results
1.7 seconds. That’s how long Facebook estimates a brand has to interact with a customer. Attention spans are in free-fall as consumers are bombarded by ads across the digital landscape. With precious little opportunity to make an impact….
The future of car buying is probably not what you think
Most people reading this will be experienced online shoppers. Many of us may be real enthusiasts who love the experience as much as the convenience. But if you asked any of us to spend £15k, £20k or even more to buy something we’re going to have to live with, every day, for the next four or five years – how many of us would be happy just going ‘click, click, buy’?
Mav Meets… Our Head of Strategy, Jamie Chadwick.
Whether it’s cracking communications strategy, or tackling a huge transformation programme, here at The Maverick Group when we need stand-out strategy, we turn to one man (well, and his team of virtuosos): Jamie Chadwick….
The big Maverick marketing glossary
If there’s one thing marketers love, it’s coining a shiny new term. New concepts, words and phrases seem to emerge within the marketing industry in a non-stop stream. But fear not. Our big Maverick marketing glossary is here to keep you up to date.
The importance of strategic planning for brands
‘If you want to get ahead, get a hat,’ they said. Close, but no cigar. What you actually need is a strategy (although a jauntily worn beret will set you apart any day). Sound strategies let you articulate goals and how you plan to reach them, inspire support, stay competitive and turbo-charge performance. In short, strategic planning is critical – and when executed well, can blow the competition away.
Should sustainable partnerships be part of your sponsorship portfolio?
Something’s changed in the world of sponsorship: sustainability has gone from being an afterthought to the main event. Consumers are demanding that brands do good and make a difference through meaningful, tangible action – and those that ignore the public do so at their peril.
Behaviours Eat Values for Breakfast
The most successful organizations focus on really simple core behaviours that everyone from top to bottom learns and applies to everything they do. These core behaviours create a strong, shared culture that ensure customers get a consistent experience.
Brand refresh versus rebrand. What does your business need?
Your brand makes you stand out in the market and gives you an identity. It’s what customers look for and recognise, and represents your organisation’s values and personality. Given how hard your brand works, it deserves a little TLC. Even the biggest companies continually tweak their logos, slogans and brand positioning. The question is, how far do you want to go?