The phrase ‘small is beautiful’ was made for translation agencies. Compact and highly agile, pint-sized players are able to out-maneuver big industry names. But how is that possible when the behemoths have invested millions of pounds in the latest AI translation technology and a global chain of offices?

If there’s one thing marketers love, it’s coining a shiny new term. New concepts, words and phrases seem to emerge within the marketing industry in a non-stop stream. But fear not. Our big Maverick marketing glossary is here to keep you up to date.

Like all industries, Translation has been through the pandemic wringer and come out looking rather different to when it went in. However, this doesn’t mean it’s suffered – if anything, it’s flourished and progressed. In many cases, Covid has simply accelerated translation trends that were present before coronavirus hit….