Your brand: it’s your company’s identity; it’s who you are. It’s the thing that marks you out from the crowd and helps people spot your products. It’s a platform to tell your story and set out your stance on matters such as ESG. Plus, it builds customer (and employee) trust and loyalty. And crucially, it builds sales.
Pendragon and The Maverick Group are set to launch CarStore’s first major Advertising campaign since a major re-brand at the end of 2021. The extensive integrated campaign for the one of the UK’s leading automotive retailers will run across TV, VOD, OOH, press, radio, online and digital, with all channels encouraging consumers to “buy your way”.
The advertising industry may idolise extroverts, but when we stop talking and start listening we can make real progress. It’s the quiet ones you need to watch. That’s what ‘they’ say. And when it comes to the creative professions, I tend to agree. In a good way. This industry is traditionally perceived to be the domain of extroverted ideas people, but within it there is the skill and talent of the quiet individual.
What if we said forget your lovely big pile of sales leads – just concentrate on a handful? Sound counter-intuitive? Downright terrifying? Welcome to Account Based Marketing (ABM). Like so many things, it’s not at all scary once you understand how it works. In fact, ABM could be your best friend – for one thing it’s credited with turbo-boosting ROI for B2B marketing.
I’m sitting in a restaurant, enjoying the post-lockdown freedom of a meal indoors with my old friends Tim and Anna. My wife Katie laughs in the raucous way I love, as Tim regales us with a story about the time he and Griff Rhys-Jones found themselves in a heavy-metal club in Aberdeen thanks to some poor directions from a local who mis-heard the word ‘funk’ and thought he’d said ‘punk’…
Neame started his career at CDP, where he learnt all about the big idea and brand thinking. He then joined Mustoes, Publicis Chemistry where he helped launch EE and most recently PSONA Twelve working on the Cineworld campaign. Other household brands he has worked on include Emirates, Co-op Insurance, NatWest and Amex.