Do people want to work for your organisation? If so, why? Do job seekers view it favourably? What attracts them? Why do they apply? The answers to these questions are nothing less than critical to your future success: if you want to thrive as a business, you need the best people – and that’s where an employer brand comes in.
Sometimes, it’s hard to pin down exactly what gives an organisation its vibe. This makes ‘company culture’ feel like a slightly nebulous concept, with a magical blend of factors all coming together to create a unique workplace environment.
For us at The Maverick Group, some of the projects close to our heart are those that give back to communities; the ones that aren’t always explicitly commercial in nature but really, at their core, care about people and about having a positive impact.
How can I truly engage my workforce?
That’s the million-dollar question on every business leader’s mind. Over the years, employee engagement surveys have repeatedly shown that engaged employees are more productive, more committed to their roles, and more likely to stay with a company long term.