How NFT became the new buzzword

By Surraya Sumner, 27 May 2022
6 mins read

In the fast-paced world of technology, NFTs are nothing new, having been around since 2014 so why is it only now that everyone is suddenly talking about them as the next big thing?  The first NFT was minted in 2014 but it made little or no waves outside the then niche world of digital art.

CPC vs CPA vs CPM: A guide to advertising cost models

By Peri Lyon, 16 May 2022
10 mins read

Do you know your CPC from your CPA? Or from your CPM for that matter? If it’s all a blur of acronyms, don’t worry – we’re here to explain. We’ll be taking you into the wonderful world of online advertising, where you can pay for a campaign using a range of different models…

The Drum – Top Digital Agencies 2022

By James Scrivener, 6 May 2022
2 mins read

There’s no doubt that digital has gone to the top of the to-do list for many companies and brands, spurred on by the pandemic and the move to virtual working, virtual shopping and even virtual socialising.

Customer tracking technology | Understanding customers in a post-cookie world

By Peri Lyon & Paul Slee, 25 February 2022
12 mins read

Customer tracking is a way of understanding customers’ profiles, shopping habits, likes, dislikes and much, much more. It’s incredibly useful information: once you have it, you can give customers exactly what they want. Up until recently, third party cookies were a tasty source of data, but they’ll soon be off the menu. The good news is there are plenty of other ways of getting to know your customers.

Account Based Marketing | How to kick off an ABM campaign

By James Scrivener, 8 September 2021
10 mins read

What if we said forget your lovely big pile of sales leads – just concentrate on a handful? Sound counter-intuitive? Downright terrifying? Welcome to Account Based Marketing (ABM). Like so many things, it’s not at all scary once you understand how it works. In fact, ABM could be your best friend – for one thing it’s credited with turbo-boosting ROI for B2B marketing.

The Cookie is dead. Long live… what exactly?

By Paul Slee, 18 June 2021
11 mins read

Much has been written about the recent and upcoming privacy changes, not all of it very clear. We’re going to break them down simply, talk about what they might mean for you, and what you should be doing about them now.