Should sustainable partnerships be part of your sponsorship portfolio?

By Lucy Cadel, 29 June 2021
10 mins read

Something’s changed in the world of sponsorship: sustainability has gone from being an afterthought to the main event. Consumers are demanding that brands do good and make a difference through meaningful, tangible action – and those that ignore the public do so at their peril.

Sports & Entertainment Marketing Trends for 2021

By Sam Steele & Lucy Cadel, 1 March 2021
8 mins read

2020 changed everything. Sports and entertainment marketing was turned on its head, and brands, teams, leagues, and fans had to find new ways of doing things, fast. As the dust settles on a year like no other, we’ve taken a look at how the sports and entertainment industry has adapted, and what the biggest trends of 2021 are likely to be.