Pendragon’s CarStore launch of new experience centre concept designed by The Maverick Group

By James Scrivener, 8 June 2022
2 mins read

Following The Maverick Group’s appointment by Pendragon, the automotive company have reimagined the dealership experience for their CarStore brand. The new ‘Experience Centre’, designed by the Group’s Mavis branding business, opened its doors in April and offers “first-class in-person experiences for any customer”.

Beautifully Functional

By Andy Myring, 24 February 2022
15 mins read

What I love about Britain, as a seafaring island nation, is its ability to look well beyond its shores and assimilate and absorb people of different cultures and the influences that they bring. At the same time, I love the British inventiveness and self-reliance built from its own inward country attitudes, culture, history and traditions. It is a healthy mix of these “inside” and “outside” influences that make Britain and British design so interesting.

New British Brands: 20 breakthrough names and why they’re so exciting

By Andy Myring, 27 September 2021
16 mins read

The very best of brands (and indeed the most valuable) are those that not only stand out from the crowd, but those that make a real difference to people’s lives and have real “meaning”.

Brand refresh versus rebrand. What does your business need?

By James Scrivener, 19 April 2021
11 mins read

Your brand makes you stand out in the market and gives you an identity. It’s what customers look for and recognise, and represents your organisation’s values and personality. Given how hard your brand works, it deserves a little TLC. Even the biggest companies continually tweak their logos, slogans and brand positioning. The question is, how far do you want to go?

The best British heritage brands and what makes these brands so iconic?

By Sam Steele & Andy Myring, 26 February 2021
10 mins read

Heritage is something you can’t buy – but you can certainly build it. For a brand to have heritage, it obviously needs to pass the tests of time, and we believe it goes deeper than that. Heritage brands stay true to their roots with their products, services, and philosophies, and…