Who cares if your UX is bad?
There’s a lot of noise around UX these days. It seems everyone and their dog is suddenly a qualified UX guru and is claiming twenty years of experience in designing user experiences of every flavour. The reality is different. I would suggest that many of the people who are claiming that status are unlikely to have a good understanding of what UX actually is.
The Future of Mobile Augmented Reality
Almost imperceptibly, Mobile Augmented Reality (MAR) is infiltrating our daily lives. The concept has been around since 1901 when The Wizard of Oz author Frank L Baum imagined ‘Character Marker’ spectacles that could overlay data onto real life. A mere 90 years later, his idea came to fruition!