Pendragon’s CarStore launch of new experience centre concept designed by The Maverick Group
Following The Maverick Group’s appointment by Pendragon, the automotive company have reimagined the dealership experience for their CarStore brand. The new ‘Experience Centre’, designed by the Group’s Mavis branding business, opened its doors in April and offers “first-class in-person experiences for any customer”.
Topping the independent agency tables – TMG picks up 2 accolades
We’ve always been proud of our independence as an agency. At The Maverick Group we don’t feel like we need to be part of a larger agency network, or just an entry in a long list of companies owned by one of the big advertising conglomerates. Instead, we have always valued our independence…
TMG put ‘car buying that revolves around you’ centre stage for CarStore
Pendragon and The Maverick Group are set to launch CarStore’s first major Advertising campaign since a major re-brand at the end of 2021. The extensive integrated campaign for the one of the UK’s leading automotive retailers will run across TV, VOD, OOH, press, radio, online and digital, with all channels encouraging consumers to “buy your way”.
Simon Derungs joins TMG; set to unlock further Maverick potential
The Maverick Group has appointed Simon Derungs as Client Services Director. A respected ad world veteran, Simon has built a reputation as a highly skilled strategic and creative leader, transforming the fortunes of major brands and marketing organisations across diverse sectors.
Pendragon inks powerful sponsorship deal with Power Maxed Racing
Pendragon, one of the UK’s leading automotive retailers, has agreed a naming sponsorship deal with Power Maxed Racing (PMR), one of the foremost racing teams in the British Touring Car Championship (BTCC).
Nick Addecott joins TMG; tees-up growth of the S+E offering
The Maverick Group have appointed sports industry veteran, Nick Addecott, to lead their Sports & Entertainment division. Nick joins the Group, bringing with him a wealth of experience with over 20 years’ in the industry, from setting up his own player agency Sanctuary Marketing, leading WSM Communications, with stints brand side at Wilson Sporting Goods, BetVictor and Sportingbet, before most recently leading sales and partnerships for SaaS fintech, Tappit.
The Maverick Group partners with Pendragon to help drive marketing efforts
Pendragon, one of the world’s leading automotive retailers, has appointed independent agency, The Maverick Group, as its full-service integrated agency of record. The appointment sees the Group work on some of the company’s powerhouse motoring brands, including Evans Halshaw, Stratstone and CarStore.
Dan Plotkin joins The Maverick Group; Reunites a creative super-duo
Dan Plotkin joined Maverick this September as Creative Director to work alongside Neame Ingram. The pair first teamed-up at Table 19 where they hit it off instantly.
Carron Edmonds & Owen Rees named among UK’s Top 50 Most Ambitious Business Leaders for 2021
The Co-Founders of The Maverick Group, Carron Edmonds and Owen Rees have been named as two of The LDC Top 50 Most Ambitious Business Leaders for 2021. The programme, which is supported by The Times and now in its fourth year, celebrates the inspiring leaders behind some of the UK’s most successful and fast-growing medium-sized firms….
The Maverick Group appoints Chris Tedman as MD, Carron Edmonds as Chairperson
The Maverick Group, a leading independent agency group, has announced the appointment of Chris Tedman, previously Chief Operating Officer, as the new Managing Director of the business. The move sees current Managing Director and co-founder, Carron Edmonds, move into a newly created Chairperson role, tasked with overseeing the overall growth of the Group.