Cultural Harmony leads to happier employees. Measure the strength of yours with CHOIR.

By Surraya Sumner, 10 May 2024
4 mins read

The happiest, most productive companies are those where leaders, managers and employees perceive and experience the organisation in the same way. In other words, they’re all singing from the same hymn sheet.

But how can you be sure that’s the case?

You can use our new culture measurement tool, CHOIR, to find out.

Pulsify | Episode 2 Harnessing the power of data

By Surraya Sumner, 17 February 2023
2 mins read

Pulsify, the podcast brought to you by Pulse, is back with a new episode. The aim of the podcast is to generate a better understanding of the role of research and help place it at the heart of all client projects.

What is a multi-brand strategy?

By Peri Lyon, 27 October 2022
8 mins read

When a company sells products or services via several brands, it has a multi-brand strategy. Take Pendragon, for instance. You may not know the name, but you may well know CarStore, Evans Halshaw and Stratstone, its motor retail brands. Multiple brands enable a company to target different audiences, secure greater shelf space and grab more market share. Is multi-brand a smart approach? It can be, but it’s not for everyone.

Pulsify | The new strategy podcast series

By James Scrivener, 20 October 2022
2 mins read

Covering the world of research, data and insights, the Pulsify pocast series will look at different ways of approaching research, what value it adds, and of course how we measure it. Whether it’s new-fangled research methodologies, or hearing from the experts on how they use data and insights to really understand their audience, Pulsify looks to help listeners tackle the biggest questions around brand growth, product development, creative concepts and customer closeness.

How NFT became the new buzzword

By Surraya Sumner, 27 May 2022
6 mins read

In the fast-paced world of technology, NFTs are nothing new, having been around since 2014 so why is it only now that everyone is suddenly talking about them as the next big thing?  The first NFT was minted in 2014 but it made little or no waves outside the then niche world of digital art.

Demographics vs psychographics: what’s the difference?

By Peri Lyon & Surraya Sumner, 25 May 2022
9 mins read

Demographics: they’re an essential part of any marketer’s playbook. Knowing your target audience’s ages, genders, social classes and other information enables you to build campaigns that appeal to the right people. But what about data that goes deeper, such as customers’ beliefs and attitudes?

TMG put ‘car buying that revolves around you’ centre stage for CarStore

By James Scrivener, 12 May 2022
2 mins read

Pendragon and The Maverick Group are set to launch CarStore’s first major Advertising campaign since a major re-brand at the end of 2021. The extensive integrated campaign for the one of the UK’s leading automotive retailers will run across TV, VOD, OOH, press, radio, online and digital, with all channels encouraging consumers to “buy your way”.

The future of car buying is probably not what you think

By Kevin Allen, 9 March 2022
6 mins read

Most people reading this will be experienced online shoppers. Many of us may be real enthusiasts who love the experience as much as the convenience. But if you asked any of us to spend £15k, £20k or even more to buy something we’re going to have to live with, every day, for the next four or five years – how many of us would be happy just going ‘click, click, buy’?

Mav Meets… Our Head of Strategy, Jamie Chadwick.

By Peri Lyon, 12 January 2022
5 mins read

Whether it’s cracking communications strategy, or tackling a huge transformation programme, here at The Maverick Group when we need stand-out strategy, we turn to one man (well, and his team of virtuosos): Jamie Chadwick….