How NFT became the new buzzword

By Surraya Sumner, 27 May 2022
6 mins read

In the fast-paced world of technology, NFTs are nothing new, having been around since 2014 so why is it only now that everyone is suddenly talking about them as the next big thing?  The first NFT was minted in 2014 but it made little or no waves outside the then niche world of digital art.

Demographics vs psychographics: what’s the difference?

By Peri Lyon & Surraya Sumner, 25 May 2022
9 mins read

Demographics: they’re an essential part of any marketer’s playbook. Knowing your target audience’s ages, genders, social classes and other information enables you to build campaigns that appeal to the right people. But what about data that goes deeper, such as customers’ beliefs and attitudes?

TMG put ‘car buying that revolves around you’ centre stage for CarStore

By James Scrivener, 12 May 2022
2 mins read

Pendragon and The Maverick Group are set to launch CarStore’s first major Advertising campaign since a major re-brand at the end of 2021. The extensive integrated campaign for the one of the UK’s leading automotive retailers will run across TV, VOD, OOH, press, radio, online and digital, with all channels encouraging consumers to “buy your way”.

The future of car buying is probably not what you think

By Kevin Allen, 9 March 2022
6 mins read

Most people reading this will be experienced online shoppers. Many of us may be real enthusiasts who love the experience as much as the convenience. But if you asked any of us to spend £15k, £20k or even more to buy something we’re going to have to live with, every day, for the next four or five years – how many of us would be happy just going ‘click, click, buy’?

Mav Meets… Our Head of Strategy, Jamie Chadwick.

By Peri Lyon, 12 January 2022
5 mins read

Whether it’s cracking communications strategy, or tackling a huge transformation programme, here at The Maverick Group when we need stand-out strategy, we turn to one man (well, and his team of virtuosos): Jamie Chadwick….

The importance of strategic planning for brands

By Peri Lyon, 11 August 2021
8 mins read

‘If you want to get ahead, get a hat,’ they said. Close, but no cigar. What you actually need is a strategy (although a jauntily worn beret will set you apart any day). Sound strategies let you articulate goals and how you plan to reach them, inspire support, stay competitive and turbo-charge performance. In short, strategic planning is critical – and when executed well, can blow the competition away.