Jolt Sessions
Behaviours Eat Values for Breakfast
The most successful organizations focus on really simple core behaviours that everyone from top to bottom learns and applies to everything they do. These core behaviours create a strong, shared culture that ensure customers get a consistent experience.
Brand refresh versus rebrand. What does your business need?
Your brand makes you stand out in the market and gives you an identity. It’s what customers look for and recognise, and represents your organisation’s values and personality. Given how hard your brand works, it deserves a little TLC. Even the biggest companies continually tweak their logos, slogans and brand positioning. The question is, how far do you want to go?