Shiny New Things

By Simon Derungs, 9 July 2024
3 mins read

A while back I was talking to a marketing press editor (Ben Davis at Econsultancy) about blockchain. I was interested in how this interesting, somewhat impenetrable technology might impact marketers. “Ah yes”, said Ben, “Blockchain – a solution in search of a problem”.

From Doubters to Believers – five marketing lessons from Jurgen Klopp

By David Cavilla, 8 February 2024
6 mins read

I’ve worked in our client services team for a decade and I love what I do (even if, on some days, I definitely don’t love it!). One of my other big passions is Liverpool football club, who I’ve followed since the late 1980s. Very recently, the Liverpool manager announced he would be leaving at the end of this season.

Not just any manager. The Boss, the Gaffer, the Leader – Jurgen Klopp.

Mav Meets… Daisy Hare one of our Senior Account Directors

By James Scrivener, 28 November 2023
4 mins read

What do data analytics, social algorithms and being ‘a safe pair of hands’ have in common? They’re all part of the day job for Daisy Hare, a Senior Account Director within The Maverick Group’s Hub. When she’s not crunching numbers, she’s building relationships both in and out of the agency, making sure our clients (and our people) feel happy and supported.

The best pitch I ever lost

By Simon Derungs, 18 August 2023
4 mins read

I remember the pitch as if it was only yesterday, though in truth it was 30 years ago. It was back at GGT and we were pitching for London Regional Transport’s fare evasion account. LRT (the precursor of TFL) had been running the “Get a ticket. Not a criminal record” campaign for some time and were looking for something new.

Mav Meets… Jade Newman & Klara Olufs, our Social Exec Dream Team

By James Scrivener, 29 June 2023
8 mins read

Whether it’s lining up content for LinkedIn or investigating new concepts for Instagram, our social media team is always on the hunt for something fresh and exciting. In this edition of Mav Meets we meet one of our dynamic duos, Jade and Klara, both running programs for our clients (and for Maverick itself!) and putting their signature flair on our social media work.

Marketing Myths: Traditions that were actually created by Marketers

By Simon Derungs, 23 January 2023
5 mins read

A big fat sparkly diamond ring to mark your engagement? You can thank marketers for that. Unwrapping a pair of argyle socks or pungent cologne for Father’s Day? You can thank marketers for that too. The online shopping mayhem of Black Friday? Yup, you guessed it – marketers at work!

10 things I learnt when I went client-side

By Simon Derungs, 17 January 2023
6 mins read

Yes, I have been there. Four years client-side after a long career in creative agencies really opened my eyes to a world that I thought I knew. Turns out I really didn’t know much of anything at all. Becoming a client was an eye-opener, I can tell you, and not always in the ways I’d expected.

Mav Meets… Simon Derungs, our new Client Services Director

By Peri Lyon, 13 September 2022
7 mins read

If anyone can say they’ve been there, done that and got the T-shirt, it’s Simon Derungs. Our new Client Services Director has explored every corner of the industry: agencies, consultancies and client-side. He’s worked on iconic ad campaigns, masterminded Olympic sponsorship and been sought out by industry titans for his expert advice. As you’d imagine, Simon is privy to a view of planet advertising that few others have ever seen.

A Jargon Buster for Account Management

By Simon Derungs, 23 August 2022
9 mins read

When things go well, it’s thanks to the creative (and Creatives). Poorly, and it’s down to account management (AM). It’s often said that agencies win accounts on the strength of the creative and lose them on the weakness of client service. As the great Don Draper once said, “The day you sign a client is the day you start losing one.”