Mav Meets… Michael Jones, our sales outreach guru

By Garry Mockeridge , 12 February 2024
5 mins read

Agency Sales is all about selling lots of services and smooth-talking prospective clients into signing lucrative contracts, isn’t it? Not at Maverick, it isn’t. Michael Jones, our Group Partnership Director, is more about listening, learning and long-term relationships. We chatted with him about his role and his approach to it.

Five things your client is not telling you

By Simon Derungs, 23 January 2024
3 mins read

A few years back I worked on a campaign for Swiss bank UBS (this was before they lost $50bn by the way). The campaign, ‘You & Us’, focused on the power of relationships, and was extremely successful in building the UBS brand.

One of the ads we made was a 30 second film featuring clients just staring at the camera, not saying a word. The message was clear – “we listen very closely, especially to the things you don’t say”. It was a terrific insight into the nature of agency/client relationships….

Marketing Predictions for 2024

By James Scrivener, 17 January 2024
5 mins read

With 2024 in full swing, there’s already a sense of momentum, as new trends in marketing start to emerge. To keep you on the pulse of what’s happening across everything from AI to analytics, we asked some of our Maverick experts to look into their crystal balls…

This Year’s Christmas Ads – The Good, The Bad and The Ugly

By Simon Derungs, 15 December 2023
4 mins read

It’s December, so all the 2023 Christmas ads have been aired, enjoyed, criticised, or (worst of all) ignored.

It’s been a mixed sack this year, some corkers, some stinkers. So here we go with my Sergio Leone-inspired Christmas advertising platter…

Mav Meets… Daisy Hare one of our Senior Account Directors

By James Scrivener, 28 November 2023
4 mins read

What do data analytics, social algorithms and being ‘a safe pair of hands’ have in common? They’re all part of the day job for Daisy Hare, a Senior Account Director within The Maverick Group’s Hub. When she’s not crunching numbers, she’s building relationships both in and out of the agency, making sure our clients (and our people) feel happy and supported.

Hunger-tackling ‘Emergency Plate’ campaign gets a second course

By James Scrivener, 20 November 2023
2 mins read

With a worsening cost of living crisis and the cold weather approaching, The Felix Project, one of London’s leading food distribution charities, has launched a second Empty Plate Appeal. The appeal will fund meals for London’s hungry for the second year running.

Piccadilly Circus Lights Up for King’s 75th Birthday

By The Maverick Group, 16 November 2023
2 mins read

London’s iconic Piccadilly Lights were emblazoned with a special message this afternoon to celebrate the 75th Birthday of The King and launch the Coronation Food Project, which His Majesty inspired.

Forget creative judgement, try creative reaction

By Simon Derungs, 21 September 2023
5 mins read

Were we ever really in any doubt about the power of creativity? It’s what the advertising business is built on, and is the ultimate value-add that us agencies bring to businesses and brands.

The best pitch I ever lost

By Simon Derungs, 18 August 2023
4 mins read

I remember the pitch as if it was only yesterday, though in truth it was 30 years ago. It was back at GGT and we were pitching for London Regional Transport’s fare evasion account. LRT (the precursor of TFL) had been running the “Get a ticket. Not a criminal record” campaign for some time and were looking for something new.