Pendragon and The Maverick Group are set to launch CarStore’s first major Advertising campaign since a major re-brand at the end of 2021. The extensive integrated campaign for the one of the UK’s leading automotive retailers will run across TV, VOD, OOH, press, radio, online and digital, with all channels encouraging consumers to “buy your way”.
The Maverick Group has appointed Simon Derungs as Client Services Director. A respected ad world veteran, Simon has built a reputation as a highly skilled strategic and creative leader, transforming the fortunes of major brands and marketing organisations across diverse sectors.
To run the perfect project, you’ve got to work closely with your agency’s Project Manager. If you want to know why Project Managers (PMs) are important, try running a project without one. Project Managers are multi-tasking magicians, keeping multiple plates spinning AND reporting back on each one.
1.7 seconds. That’s how long Facebook estimates a brand has to interact with a customer. Attention spans are in free-fall as consumers are bombarded by ads across the digital landscape. With precious little opportunity to make an impact….
Carron Edmonds has steered The Maverick Group through recessions, growth and Covid, together with CEO, Owen Rees. No surprise she’s a finalist for Campaign’s 2021 Female Frontiers Awards (we nominated her in secret!). We caught up with the Group’s Co-Founder to get her take on 20 years of the Maverick Group and what the future holds…