Mav Meets… Tom Ramsay, The Maverick Group’s Creative Services Director
It’s like playing the most advanced level of advertising Tetris, while balancing on a tightrope (of client needs vs. available resources) and doing it against a large countdown clock, as deadlines loom. Why would anyone want this seemingly impossible role? We spoke to our Creative Services Director, Tom, to find out why he’s a sucker for this unique form of punishment, and also why it’s also one of the most rewarding jobs in the agency.
Green-Acting: How brands talk about sustainability needs to change
From green-washing to the other extreme, navigating how to communicate sustainability seems to be a minefield even for the savviest of marketers. So which brands are trying to get it right? Let’s explore the difficult area of environmental marketing, and cover everything from green-washing, to green-hushing and what brands really need to do, green-acting.
The Maverick Group launches PR & crisis management agency
REPUTATION by Maverick, a PR and Crisis Management company has been formed by The Maverick Group’s founder Carron Edmonds, a leading expert in the advertising and marketing world and Laura Slater, the global go to for crisis and reputation management. Together they have formed a team of senior specialists representing each field across corporate, consumer, celebrity, sports and entertainment.
Turning a negative into your biggest positive
I had a bit of an epiphany recently as I lay on my physiotherapist’s bench. Frustrated by my poor injured knees, thanks to years of long distance running, I moaned to Nuno (he’s Portuguese) that I hate having “old man’s knees”. “Don’t be ridiculous”, said Nuno, “you have runner’s knees”.
Stadium Golf Tour swings into the UK, driven by Maverick Sports & Entertainment
Stadium Golf Tour provides a once in a lifetime opportunity to experience world famous stadiums like never before. Stadium Golf Tour (SGT) transforms sports venues into uniquely designed 9-hole golf courses. Whether it’s teeing off from high in the upper tiers or walking through an exhibit of the great moments in the stadium’s history, Stadium Golf Tour creates an experience like no other.
Mav Meets… Simon Derungs, our new Client Services Director
If anyone can say they’ve been there, done that and got the T-shirt, it’s Simon Derungs. Our new Client Services Director has explored every corner of the industry: agencies, consultancies and client-side. He’s worked on iconic ad campaigns, masterminded Olympic sponsorship and been sought out by industry titans for his expert advice. As you’d imagine, Simon is privy to a view of planet advertising that few others have ever seen.
A Jargon Buster for Account Management
When things go well, it’s thanks to the creative (and Creatives). Poorly, and it’s down to account management (AM). It’s often said that agencies win accounts on the strength of the creative and lose them on the weakness of client service. As the great Don Draper once said, “The day you sign a client is the day you start losing one.”
Ten golden rules of account management
The account management (aka client service) role has always been a strange one, misunderstood and maligned by some, appreciated by a few, but always bang in the centre of the action. In short, account management is absolutely vital in bringing together client wishes and agency creativity to generate commercial benefits for all.
The Maverick Group launches CarStore’s first purpose-led partnership with Battersea
Following The Maverick Group’s appointment by Pendragon as their agency of note, the Group have launched CarStore’s first purpose-led partnership. The used car retailer is teaming up with Battersea Dogs & Cats Home and aims to become the nation’s most dog-friendly car brand. This partnership comes hot on the heels of CarStore’s title sponsorship of Power Maxed Racing in the BTCC.