What’s the best channels for your content?
So, you’ve decided to launch your content marketing campaign. You’ve got an idea of what you want to say, (and, obviously, what you want to sell). You’ve bought into the concept that this isn’t an instant win, but a longer-term approach based on building a relationship of trust with your audience. This is usually the point when the questions start to creep in…. ‘Should I focus on articles on the website? Or fun posts and quizzes on social media. Or how about an e-book with an ad campaign?
Inbound marketing: how to attract, engage and delight customers
How many ads do you see every day, peddling products that don’t interest you? There’s a good chance it’s so many that you don’t even notice them anymore. In the face of constant bombardment by advertisers, consumers have become immune to traditional, or ‘outbound’ marketing and that means diminishing returns for brands.
Pendragon’s CarStore launch of new experience centre concept designed by The Maverick Group
Following The Maverick Group’s appointment by Pendragon, the automotive company have reimagined the dealership experience for their CarStore brand. The new ‘Experience Centre’, designed by the Group’s Mavis branding business, opened its doors in April and offers “first-class in-person experiences for any customer”.
Topping the independent agency tables – TMG picks up 2 accolades
We’ve always been proud of our independence as an agency. At The Maverick Group we don’t feel like we need to be part of a larger agency network, or just an entry in a long list of companies owned by one of the big advertising conglomerates. Instead, we have always valued our independence…
TMG put ‘car buying that revolves around you’ centre stage for CarStore
Pendragon and The Maverick Group are set to launch CarStore’s first major Advertising campaign since a major re-brand at the end of 2021. The extensive integrated campaign for the one of the UK’s leading automotive retailers will run across TV, VOD, OOH, press, radio, online and digital, with all channels encouraging consumers to “buy your way”.
Simon Derungs joins TMG; set to unlock further Maverick potential
The Maverick Group has appointed Simon Derungs as Client Services Director. A respected ad world veteran, Simon has built a reputation as a highly skilled strategic and creative leader, transforming the fortunes of major brands and marketing organisations across diverse sectors.
The Drum – Top Digital Agencies 2022
There’s no doubt that digital has gone to the top of the to-do list for many companies and brands, spurred on by the pandemic and the move to virtual working, virtual shopping and even virtual socialising.
Running the perfect project | The 5 phases of Project Management
To run the perfect project, you’ve got to work closely with your agency’s Project Manager. If you want to know why Project Managers (PMs) are important, try running a project without one. Project Managers are multi-tasking magicians, keeping multiple plates spinning AND reporting back on each one.
Dynamic Marketing: how to use content and data to deliver results
1.7 seconds. That’s how long Facebook estimates a brand has to interact with a customer. Attention spans are in free-fall as consumers are bombarded by ads across the digital landscape. With precious little opportunity to make an impact….
Mav Meets…. The Maverick Group Chairman, Carron Edmonds
Carron Edmonds has steered The Maverick Group through recessions, growth and Covid, together with CEO, Owen Rees. No surprise she’s a finalist for Campaign’s 2021 Female Frontiers Awards (we nominated her in secret!). We caught up with the Group’s Co-Founder to get her take on 20 years of the Maverick Group and what the future holds…