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everything Maverick

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In an era when AI can seemingly do everything from writing your social posts to analysing market trends, it's tempting...
A few years back I worked on a campaign for Swiss bank UBS (this was before they lost $50bn by...
With 2024 in full swing, there’s already a sense of momentum, as new trends in marketing start to emerge. To...
There’s a lot of noise around UX these days. It seems everyone and their dog is suddenly a qualified UX...
It’s December, so all the 2023 Christmas ads have been aired, enjoyed, criticised, or (worst of all) ignored. It’s been...
What do data analytics, social algorithms and being ‘a safe pair of hands’ have in common? They’re all part of...
With a worsening cost of living crisis and the cold weather approaching, The Felix Project, one of London’s leading food...
London’s iconic Piccadilly Lights were emblazoned with a special message this afternoon to celebrate the 75th Birthday of The King...
Were we ever really in any doubt about the power of creativity? It’s what the advertising business is built on,...
Sponsorship has always been a crucial aspect of the sports industry, providing financial support to teams, athletes, and events. However,...
I remember the pitch as if it was only yesterday, though in truth it was 30 years ago. It was...
As the world has evolved, how has it affected that most traditional of exchanges: the purchasing decision between a customer...
Whether it’s lining up content for LinkedIn or investigating new concepts for Instagram, our social media team is always on...