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everything Maverick

From our bravest thoughts on the industry, or what we think about the latest marketing trends, to all the updates about our team and our award-winning work.

The strength to sail through a storm comes from the Inside

The global financial crisis of 2008-2009, COVID, the tariff wars. It’s too early to say how today’s volatility will translate...

What’s next for sponsorship? The need for digital innovation for fans & venues

Sponsorship has always been a crucial aspect of the sports industry, providing financial support to teams, athletes, and events. However,...

The best pitch I ever lost

I remember the pitch as if it was only yesterday, though in truth it was 30 years ago. It was...

The ‘new breed’ salesperson – how to take the reins

As the world has evolved, how has it affected that most traditional of exchanges: the purchasing decision between a customer...

Mav Meets… Jade Newman & Klara Olufs, our Social Exec Dream Team

Whether it’s lining up content for LinkedIn or investigating new concepts for Instagram, our social media team is always on...

What ever happened to straight talking?

I heard an interesting thing recently. In response to a politician’s speech, a media commentator said that “it’s lacking a...

Stadium Golf Tour Tees off at Twickenham!

Stadium Golf Tour, a ground-breaking initiative that will transform iconic sporting stadiums across the UK into unique golfing experiences, hosted...

Mav Meets… Tom Ramsay, The Maverick Group’s Creative Services Director

It’s like playing the most advanced level of advertising Tetris, while balancing on a tightrope (of client needs vs. available...

The Future of Mobile Augmented Reality

Almost imperceptibly, Mobile Augmented Reality (MAR) is infiltrating our daily lives. The concept has been around since 1901 when The...

Twickenham Stadium to transform into golf course this summer

Twickenham Stadium will be the flagship venue for a new golf tour arriving in the UK this summer. Through a...

Green-Acting: How brands talk about sustainability needs to change

From green-washing to the other extreme, navigating how to communicate sustainability seems to be a minefield even for the savviest...

The Maverick Group launches PR & crisis management agency

REPUTATION by Maverick, a PR and Crisis Management company has been formed by The Maverick Group's founder Carron Edmonds, a...

Pulsify | Episode 2 Harnessing the power of data

Pulsify, the podcast brought to you by Pulse, is back with a new episode. The aim of the podcast is...
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