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everything Maverick

From our bravest thoughts on the industry, or what we think about the latest marketing trends, to all the updates about our team and our award-winning work.

The Future of Marketing. Trends We’re Watching

While many in the creative industries have justifiable concerns around the proliferation of AI and fast-emerging technologies, others are happily...

From Doubters to Believers – five marketing lessons from Jurgen Klopp

I’ve worked in our client services team for a decade and I love what I do (even if, on some...

Five things your client is not telling you

A few years back I worked on a campaign for Swiss bank UBS (this was before they lost $50bn by...

Marketing Predictions for 2024

With 2024 in full swing, there’s already a sense of momentum, as new trends in marketing start to emerge. To...

Who cares if your UX is bad?

There’s a lot of noise around UX these days. It seems everyone and their dog is suddenly a qualified UX...

This Year’s Christmas Ads – The Good, The Bad and The Ugly

It’s December, so all the 2023 Christmas ads have been aired, enjoyed, criticised, or (worst of all) ignored. It’s been...

Mav Meets… Daisy Hare one of our Senior Account Directors

What do data analytics, social algorithms and being ‘a safe pair of hands’ have in common? They’re all part of...

Hunger-tackling ‘Emergency Plate’ campaign gets a second course

With a worsening cost of living crisis and the cold weather approaching, The Felix Project, one of London’s leading food...

Piccadilly Circus Lights Up for King’s 75th Birthday

London’s iconic Piccadilly Lights were emblazoned with a special message this afternoon to celebrate the 75th Birthday of The King...

Forget creative judgement, try creative reaction

Were we ever really in any doubt about the power of creativity? It’s what the advertising business is built on,...

What’s next for sponsorship? The need for digital innovation for fans & venues

Sponsorship has always been a crucial aspect of the sports industry, providing financial support to teams, athletes, and events. However,...

The best pitch I ever lost

I remember the pitch as if it was only yesterday, though in truth it was 30 years ago. It was...

The ‘new breed’ salesperson – how to take the reins

As the world has evolved, how has it affected that most traditional of exchanges: the purchasing decision between a customer...
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