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everything Maverick

From our bravest thoughts on the industry, or what we think about the latest marketing trends, to all the updates about our team and our award-winning work.

Back to the future. Tearing down the walls between client and agency.

We are Maverick. To live up to the promise we need to find a different way to look at things....
Demographics vs psychographics

Demographics vs psychographics: what’s the difference?

Demographics: they’re an essential part of any marketer’s playbook. Knowing your target audience’s ages, genders, social classes and other information...
cpa vs cpc vs cpm

CPC vs CPA vs CPM: A guide to advertising cost models

Do you know your CPC from your CPA? Or from your CPM for that matter? If it’s all a blur...

TMG put ‘car buying that revolves around you’ centre stage for CarStore

Pendragon and The Maverick Group are set to launch CarStore’s first major Advertising campaign since a major re-brand at the...

Simon Derungs joins TMG; set to unlock further Maverick potential

The Maverick Group has appointed Simon Derungs as Client Services Director. A respected ad world veteran, Simon has built a...

The Drum – Top Digital Agencies 2022

There’s no doubt that digital has gone to the top of the to-do list for many companies and brands, spurred...
Understanding the phases of project life cycle

Running the perfect project | The 5 phases of Project Management

To run the perfect project, you’ve got to work closely with your agency’s Project Manager. If you want to know...

Pendragon inks powerful sponsorship deal with Power Maxed Racing

Pendragon, one of the UK’s leading automotive retailers, has agreed a naming sponsorship deal with Power Maxed Racing (PMR), one...

It’s time for UK teams, stadiums and rights holders to future-proof their businesses

Every team, stadium and venue owner will tell you the fan comes first – but is that the reality? In...
Dynamic digital marketing

Dynamic Marketing: how to use content and data to deliver results

1.7 seconds. That’s how long Facebook estimates a brand has to interact with a customer. Attention spans are in free-fall...

The future of car buying is probably not what you think

Most people reading this will be experienced online shoppers. Many of us may be real enthusiasts who love the experience...
Nick Addecott - Director of Maverick Sports & Entertainment

Nick Addecott joins TMG; tees-up growth of the S+E offering

The Maverick Group have appointed sports industry veteran, Nick Addecott, to lead their Sports & Entertainment division. Nick joins the...
Guide to customer tracking technology

Customer tracking technology | Understanding customers in a post-cookie world

Customer tracking is a way of understanding customers’ profiles, shopping habits, likes, dislikes and much, much more. It’s incredibly useful...
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