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everything Maverick

From our bravest thoughts on the industry, or what we think about the latest marketing trends, to all the updates about our team and our award-winning work.

One-person, AI-driven agency: Innovation or insanity

In an era when AI can seemingly do everything from writing your social posts to analysing market trends, it's tempting...

Pendragon inks powerful sponsorship deal with Power Maxed Racing

Pendragon, one of the UK’s leading automotive retailers, has agreed a naming sponsorship deal with Power Maxed Racing (PMR), one...

It’s time for UK teams, stadiums and rights holders to future-proof their businesses

Every team, stadium and venue owner will tell you the fan comes first – but is that the reality? In...
Dynamic digital marketing

Dynamic Marketing: how to use content and data to deliver results

1.7 seconds. That’s how long Facebook estimates a brand has to interact with a customer. Attention spans are in free-fall...

The future of car buying is probably not what you think

Most people reading this will be experienced online shoppers. Many of us may be real enthusiasts who love the experience...
Nick Addecott - Director of Maverick Sports & Entertainment

Nick Addecott joins TMG; tees-up growth of the S+E offering

The Maverick Group have appointed sports industry veteran, Nick Addecott, to lead their Sports & Entertainment division. Nick joins the...
Guide to customer tracking technology

Customer tracking technology | Understanding customers in a post-cookie world

Customer tracking is a way of understanding customers’ profiles, shopping habits, likes, dislikes and much, much more. It’s incredibly useful...

Beautifully Functional

What I love about Britain, as a seafaring island nation, is its ability to look well beyond its shores and...
Carron Edmonds, Chairman of The Maverick Group

Mav Meets…. The Maverick Group Chairman, Carron Edmonds

Carron Edmonds has steered The Maverick Group through recessions, growth and Covid, together with CEO, Owen Rees. No surprise she’s...
Social media trends 2022

Social media trends for 2022

Given that so much of 2021 in real life frankly sucked, let’s take a trip to social media land. Over...

The Maverick Group partners with Pendragon to help drive marketing efforts

Pendragon, one of the world’s leading automotive retailers, has appointed independent agency, The Maverick Group, as its full-service integrated agency...

Mav Meets… Our Head of Strategy, Jamie Chadwick.

Whether it’s cracking communications strategy, or tackling a huge transformation programme, here at The Maverick Group when we need stand-out...
Smarketing - an important part of the marketing mix

Smarketing: how to get your Sales and Marketing aligned

When Sales and Marketing work together, something magical happens. We’re going to explain why this partnership’s so powerful and how...
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