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everything Maverick

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In an era when AI can seemingly do everything from writing your social posts to analysing market trends, it's tempting...
Are you happy in your job? It seems a lot of us aren’t. In the wake of the pandemic, 40%...
Every day, all over the world, the same scene is playing out. A puzzled and disappointed management team is trying...
Why should someone join your organisation? What’s in it for them? What benefits can it offer? Why is it special?...
In the past, the website was a mysterious beast – a mass of indecipherable code, tended by a web wizard...
When a company sells products or services via several brands, it has a multi-brand strategy. Take Pendragon, for instance. You...
Covering the world of research, data and insights, the Pulsify podcast series will look at different ways of approaching research,...
If anyone can say they’ve been there, done that and got the T-shirt, it’s Simon Derungs. Our new Client Services...
Do people want to work for your organisation? If so, why? Do job seekers view it favourably? What attracts them?...
When things go well, it’s thanks to the creative (and Creatives). Poorly, and it’s down to account management (AM). It’s...
The account management (aka client service) role has always been a strange one, misunderstood and maligned by some, appreciated by...
Recent estimates suggest that the UK’s food and beverage industry lost at least £25.66 billion due to the COVID-19 pandemic....
Following The Maverick Group’s appointment by Pendragon as their agency of note, the Group have launched CarStore’s first purpose-led partnership....